© 2019 digitice GbR

IMPRINT / DATA PROTECTION / CONTACT

IDENTIFYING

AND TESTING

INNOVATIVE

DIGITAL PRODUCTS

DIGITICE systematically identifies new, innovative products and business ideas and tests them in realistic environments and scenarios. If a business idea looks promising we will cost-effectively develop and launch a Minimum Viable Product (MVP). Only when the MVP reaches the set goals, the business idea is scaled.
Idea
Generation
Initial
Testing
Minimum
Viable
Product
Rollout &
Skaling
FIELDS OF EXPERTISE

 

  • New (online) distribution channels

  • Approach to marketplaces / Amazon

  • New brands and new products

  • Direct-to-consumer brands

  • New business models

  • Expansion & monetization of value-added services

FORMATS & METHODS

 

  • Value proposition design

  • Customer lifecycle analysis

  • Business model canvas

  • Design sprints

  • Lean startup

  • Design thinking

  • Prototyping

PROJECT EXAMPLES & REFERENCES

Direct2Consumer Sales Rampup

  • Bruno Steinhoff Trading GmbH is a B2B trading company in the field of white label small furniture

  • Analysis and evaluation of new online distribution channels and direct-2- consumer approaches

  • Establishment of a new sales brand for the online channels with a focus on Amazon

  • Development and optimization of the content strategy and selection of suitable agency partners

  • Optimization of internal processes to meet Amazon requirements

Online Marketplace Strategy

  • Development of the online marketplace strategy for the relaunch of the traditional furniture brand GEPADE

  • Design of a fulfillment & drop shipment concept

  • Coaching of all employees on marketplace processes

  • Support in the launching period

Interim Venture Lead

  • Interim Venture Lead for a B2B2C business model at Otto Group Digital Solutions

  • Assessment of the customer-facing value proposition (problem solution fit)

  • Preparation of the market assessment (product market fit)

  • Identification of company internal sparring partners

  • Building of a minimum viable product (MVP)

  • Project management & termination

Direct2Consumer Brand

  • Development and launch of a new direct-to-consumer (D2C) product brand for mattresses for an international trading company

  • Brand building support

  • Design of an online sales & marketing concept

  • Rapid design and execution of a high performing e-commerce platform

Brand Building

  • Analysis and evaluation of B2B2C-approaches for a home & living retailer

  • Assessment of potential conflicts of interest with other sales channels

  • Design of a new brand with its own lead-generation website for B2B trading companies

  • Development of the IT-architecture including online-to-offline as well as offline-to-online features

Digital Analytics Platform

  • Development of a competition monitoring platform for online assortments and pricing

  • Utilization of an online crawler technology to collect competitive data
    (special online assortments, availability, delivery times and pricing)

  • Prototypical implementation in the health and medical sector

POS Service Prototyping

  • Concept development and prototyping of digital services at the point of sale for a leading European multichannel retailer

  • Definition of digital services based on use cases along the in-store purchase process

  • Application of the "Google Design Sprint" approach

  • Development of prototypes and acceptance tests with customers in a stationary store

  • Development of recommendations for the implementation of further design sprints