© 2019 digitice GbR

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DEVELOP AND

GROW INTERNAL DIGITAL KNOWLEDGE

DIGITICE evaluates together with you the existing know-how level of your organization and jointly develops ideal formats for knowledge development and communication. Our spectrum ranges from impulse lectures and workshops to tailor-made, modular education programs.
Status Quo Analysis & Definition of Learning Goals
Design of individual
Learning
Journeys
Know-how
Transfer during optimized Education Format
FIELDS OF EXPERTISE

 

  • Customer-centered new product development

  • E-commerce market development

  • Innovation fields in online retail

  • E-Commerce basics & overview

  • Web analytics & tracking

  • Online personalization

  • Demand-oriented product range design

  • Online marketing & attribution models

  • Gatekeeper dominance
    (Google / Amazon / Facebook / Apple / Alibaba)

  • Innovation fields in online retailing

  • Agile innovation management

FORMATS & METHODS

 

  • Individual coachings

  • Keynote speeches

  • Methodology trainings

  • Workshops

  • Design sprints

  • Curation of educational content & offerings

  • Selection of experts as speakers & trainers

  • Modular training programs

  • Publications (books / studies)

EXAMPLES & REFERENCES

E-Commerce Book

  • The E-Commerce Book explains essential contexts in e-commerce and, with more than 10,000 copies sold, is now one of the standard reference in the online retail sector and in academics

  • In addition to the developments and history of the e-commerce industry, 50 practical case studies explain which business models have emerged in e-commerce and which are already disappearing from the market

  • The E-Commerce Book is available in English and German

E-Commerce & Innovation Program

  • Content lead and trainer for the e-commerce & innovation program of the Otto Group Academy

  • Professionals and executives from Otto Group companies gain an overview of e-commerce topics with deep dives into data management, online marketing, web analytics and, customer-centered new product development

  • Agile innovation methods will be used during a business model case study

Academic E-Commerce Program

  • Establishment and management of the first consecutive e-commerce academic program
    (B.Sc. & M.Sc.) in Germany

  • Lectures on online marketing, web analytics, e-commerce systems, etc.

  • Practical applications for SEO, Web Analytics, Online Shops, Category Management

  • Cooperations with various industry partners and realisation of numerous in-company projects

E-Business University Courses

  • Design & lecturing of the "Electronic Business" course as part of the International Master of Management at the Kühne Logistics University in Hamburg

  • Teaching the essentials of digital business and carrying out a case study on the customer-centric assortment development for distribution via Amazon

  • Award as best guest lecture in 2018 as well as 2019