Why Some Organizations Turn AI Experiments into Business Value While Others Quietly Fail
Arvind Karunakaran, Katherine C. Kellogg, Batia Mishan Wiesenfeld · MIT Sloan School of Management · 9 Sept 2026 · not peer-reviewed
01 · The key finding
Over 80%
of participating experts withdrew at the law firm studied
AI project work needs a place in everyday work
Over 80% of the participating experts withdrew from AI innovation work at the law firm studied. Their extra work received little recognition in performance reviews or pay.
02 · The study
Withdrawal from AI innovation work
Over 80%of participating experts withdrew at the law firm studied
Their extra work received little recognition in performance reviews or pay.
Two organizations studied over two years, not a general dropout rate.
03 · What we take from it
Make testing and improving AI part of assigned work. Recognize it in goals and performance reviews.
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Sources
The Future of AI, Unfiltered
GFT Technologies, Wakefield Research · GFT Technologies · 29 Sept 2026 · not peer-reviewed