Foundation
Audiences, positioning, offers, prices and evidenced claims as a shared knowledge base in the AI OS ‘Nakoa Brain’.
NAKOA DIGITAL · MARKETING & SALES · AI-FIRST REBUILD
Marketing & sales. One foundation, every channel.
At Nakoa Digital, we rebuilt marketing and sales as one shared AI-first environment. Since then, strategy, copy, design and delivery have drawn on the same knowledge base. The website is one visible result.
The task.
Between strategy, copy, design and delivery, briefings and alignment loops kept recurring. A new positioning had to be translated separately for the website, pitch, outbound, social and ads. The leverage lay in replacing these hand-offs with one shared set-up.
Our contribution: Concept and architecture of the AI OS, set-up of the shared knowledge base and implementation of the applications together with the Nakoa team.
7 daysfrom clickable mock-up to live website
1 dayswitch to a new positioning
40+live updates since the relaunch
38rounds with a synthetic persona panel*
* Simulated reviews, not real customer interviews.
THE SET-UP · AI-FIRST
Foundation, Application, Operation.
Application
Playbooks and applications for website, pitch, outbound, social and ads, all derived from the same foundation.
Operation
The team works in the environment, reviews results and sets the direction. Feedback from human review, synthetic personas and real data improves the knowledge and the applications.
What came out of it.
When the positioning changes, all applications are developed further from the same foundation. Repeated briefings and hand-offs between strategy, copy, design and delivery fall away. The website made this tangible: seven days from first clickable mock-up to live site, one day for the complete switch to a new positioning, and more than 40 live updates since the relaunch.
DELIVERABLES
What was handed over.
Audiences, positioning, offers, prices, proof points.
Website, pitch, outbound, social, ads.
From clickable mock-up to online in seven days.
Human review, persona panel, real data.
YOUR CHANNELS
How often does your team translate the same message all over again?
We show how one shared foundation brings website, sales and social together.
Book a conversation ↗