B2C · HOME & LIVING · INTERIM

Took over leadership. Restructured the function.

We took over the leadership of the e-commerce and digital function of a company in the home & living segment for a fixed period – with operational responsibility rather than external advice.

The task.

In an exceptional situation, the organisation, service providers, tools and ongoing projects had to be assessed quickly and the most important improvements prioritised. Growth, system landscape and organisation were no longer aligned.

Our contribution: Interim leadership, reorganisation, system migration and handover to internal management.

Interimoperational leadership responsibility
New platformcloud commerce introduced
Handoverto a new management team

A new operating model.

We reorganised tasks and external partners, set up a digital hub in Berlin and supported the introduction of Scayle / About You Cloud.

We brought reporting, marketing, content, product management and IT together in a new operating model – with clear roles, KPIs and decision paths.

What came out of it.

The function recorded rising revenue and higher profitability with lower operating costs. Operational responsibility was handed over to a newly built management team.

What was handed over.

Interim leadership

Management through to handover.

Management model

KPIs, roles and decision rhythms.

Platform migration

Scayle / About You Cloud introduced.

Organisation & handover

Digital hub in Berlin, new management team.

SIMILAR SITUATION?

Where is leadership missing right now to turn direction into impact?

We discuss the role, the critical levers and what a clean handover should look like.

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