Presence, resellers and content captured.
LUXURY GOODS · AMAZON · BRAND PROTECTION
Understand the brand. Protect its presence.
An international luxury goods group wanted more control over how its brands appeared on Amazon, without selling there directly.
The task.
Resellers shaped the brands' presence on the marketplace. To manage it, the company needed a robust estimate of revenue, performance and content.
Our contribution: Quantitative analysis, market modelling and development of the brand protection strategy.
Market modelrevenue and performance estimated
Brand protectionstrategy against infringements
Amazonmanaged without selling directly
Data instead of guesswork.
We collected data and developed a market model. From this came a strategy for monitoring brand infringements, improving product listings and planning content.
What came out of it.
The analysis and market model formed the basis for targeted measures. The implementation supported a more consistent, on-brand presence.
DELIVERABLES
What was handed over.
Revenue and performance estimated.
Monitoring of brand infringements.
Optimisation and content planning.
SIMILAR SITUATION?
How do you manage your brand on marketplaces?
We look at your presence and the levers for an on-brand appearance.
Book a conversation ↗