Business and technology prioritised.
B2B · DENTAL DISTRIBUTION · PLATFORM
Digital strategy that lands in day-to-day operations.
For a mid-sized dental supplier, from 2019 onwards we connected corporate vision, organisation, workflows and IT – from the first assessment through to AI enablement.
The task.
The company wanted to shape its digitalisation across several areas. We looked at marketing, sales, e-commerce, procurement, HR and technical customer service together.
Our contribution: Strategy development, organisational design and management of the implementation over several years.
No big bang. A system that grows with the business.
We developed the strategy and supported the implementation. Procurement, business intelligence and HR were developed further; PIM, CRM and field service completed the system landscape. A project office coordinated the initiatives.
The technical basis connects headless commerce, cloud infrastructure, PIM, CRM, field service and a central integration layer. It is the foundation for bringing AI into management and day-to-day work.
What came out of it.
New systems and adapted workflows improved productivity and the organisation's ability to act. The new set-up supports further growth and is the basis for the AI-first expansion.
DELIVERABLES
What was handed over.
Procurement, business intelligence, HR.
Headless commerce, PIM, CRM, field service.
Knowledge, management and day-to-day work.
SIMILAR SITUATION?
Where does your digitalisation stand – and what would the AI-first step be?
We discuss your starting point and the next sensible stage of expansion.
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